Our team of expert editors spends many times per week researching products, conducting hands-on tests, interviewing industry pros, studying market research, reviewing consumer feedback, and writing up all our findings into digestible yet comprehensive reviews. We don’t use an algorithm or software to choose the products — they’re all hand-picked and researched or tested by us!
We’ll outline all the best options within a category and offer a product comparison so you can make a well-informed purchase that meets your target needs and budget. We’ll also introduce you to the latest, most on-trend items that come researched, tested, and editor-approved.
Why You Should Trust Us
We’ve reviewed many products since we launched, and we never recommend something we wouldn’t buy ourselves. We first conduct hours of research and initial product tests before finalizing our top picks within a category. Our editors spend days — sometimes weeks — researching, reading consumer feedback, studying competitor coverage, calling in products, and hands-on testing across our team.
Once a review is written, we put it through the paces. Before it goes live to our audience, it touches several additional hands — a photo editor, copy editor, fact-checker, top editor, and site director all provide necessary feedback before greenlighting content for publication. This ensures our content is fully accurate and that all products are available to consumers. We’re also frequently shooting products in-house so we can truly give consumers a unique glimpse — and even offer a first look — at newly released gadgets that we got the exclusive on before other outlets. (Don’t worry — we put in the work so you don’t have to!)
Moreover, if you have a question that you want to be answered, you can contact us directly. We approach
each answer with ultimate attention.